Patterns in behaviour towards money

In 2025, we dived into the origins of financial beliefs and behaviours of older generations, subsequently extending our inquiry to the formative experiences of children. Our research confirmed the hypothesis that adult financial attitudes are firmly rooted in childhood, irrespective of whether children engage directly with money. This pivotal insight inspired the creation of Money is My Friend, a work devoted to cultivating healthy, empowered money mindsets from the earliest years. This initiative epitomises our dedication to fostering enduring financial well-being by addressing the foundational habits that shape lifelong attitudes toward wealth.